Super Bowl Boulevard

On February 2, 2014, MetLife Stadium in East Rutherford, New Jersey, will host Super Bowl XLVIII. To celebrate, New York City, the Super Bowl Host Committee and GMC have dreamed up “Super Bowl Boulevard,” a series of football-themed experiences that will take over Times Square the week before the big game. Stop by a live concert, snap a photo with the Vince Lombardi Trophy or race down a specially made toboggan. Admission is FREE and open to the public. FOX, NFL Network, CBS, CNN and ESPN will broadcast the festivities live.

Activities Happening in Times Square

Vince Lombardi Trophy: While the AFC and NFC champions will have to battle it out to earn the NFL’s most coveted prize, you can take a photo with it just by showing up.

Super Bowl XLVIII Roman Numerals: Pose in front of the oversize numerals commemorating this year’s game and don’t be afraid to get snap happy. (Broadway between 42nd and 43rd Streets).

Toboggan Run: In celebration of the first open-air cold-weather Super Bowl, enjoy a wintry ride—this seven story slide is painted to look like the real, snowy, deal. Tickets can be purchased on site. (Broadway between 40th and 41st Streets).

Other Activities

Autograph and Concert Stage: Stop by for free autograph sessions with current and former NFL players (daily, noon–6pm), as well as concerts (daily, 8–10pm). (Broadway between 39th and 40th Streets).

If you are traveling in or around Times Square, please note the following street closures:

Broadway between 35th and 42nd Streets will be closed to vehicular traffic at 6pm on Saturday, January 25th. This is necessary to facilitate snow clean-up/removal and the removal of any other items along the event footprint prior to the scheduled load-in. The load-in of elements on Broadway will commence as planned at 12:01am on Sunday, January 26th.

Broadway will be closed from 34th Street to 47th Street for the event from January 26th to February 2nd 2014.

All cross streets are expected to remain open with the exception of 41st Street.

41st Street from 6th to 7th Avenue will be closed from 9:00 a.m. until midnight. All other times it will be local traffic only.

For more information about the Super Bowl Boulevard and the Super Bowl, visit the official Super Bowl XLVIII website.

While you are in Times Square, be sure to check out our Hotel, Dining, Shopping, Entertainment & Attractions, andBroadway guides and listings. You’ll also find other events and special Super Bowl deals in the neighborhood. Sign up for the Official Times Square E-Newsletter to get the latest updates or follow us on Facebook and Twitter.

For Times Square Businesses

For questions regarding street closures and other neighborhood impacts, email THarris@TimesSquareNYC.org.

Add Super Bowl Deals and Events at your establishment through the Tourism Manager. For more information about the Tourism Manager, contact rfojas@timessquarenyc.org.

There will be truck and delivery restrictions along Broadway and adjacent side streets. Additional information will be disseminated once the plan is finalized.

Presentation at the Super Bowl Boulevard Community Meeting on January 10, 2014

Facts for Super Bowl Boulevard

Action Item Checklist for Businesses

Radio Frequency Coordination Instructions

Super Bowl Blvd Public Awareness Flyer

Super Bowl Blvd Security and Staff Awareness Flyer

Times Square Businesses who have questions relating to NFL Super Bowl Boulevard can also contact the Alliance at 212.768.1560. Follow @TSqNews for updates.